Cool Haus Design

Reimagining residential design through purpose, story and presence

Business Strategy
Brand Identity
Website Design
Our role
01
In-depth discovery
02
Brand strategy
03
Visual identity
04
Voice & story
05
Website design
06
Copywriting
07
Website development
08
Print & digital collateral
THe project

Cool Haus Design came to us with a dual challenge; to stand apart from Australia’s mass-produced, disconnected housing market, and to shape a brand that genuinely reflected the Founder’s values, personality, and design philosophy. Our task was to bring this vision to life with the same care and intentionality that Michelle brings to every one of her homes.

In an industry dominated by hard, linear, and overly masculine aesthetics, Michelle offers something more for her clients; design that prioritises happiness, well-being, and a deeper connection to nature. Her approach is underpinned by thoughtfulness, simplicity and human-centred living. With a strong proposition, our goal was to visually and verbally express this ethos through a brand and digital presence that felt calm yet creative, organic yet precise.

From the visual identity to the website experience, we brought this blend of softness, cleverness, and functionality to life, so potential clients immediately sense they’ve entered a space that values more than just design and deadlines. Blending strategy, storytelling and intentional aesthetics, we crafted a website that feels personal and peaceful, using warm, jargon-free copy, careful transitions, and visuals to reflect the tone of her work.

More than a portfolio, the website serves as a practical business tool, streamlining Michelle’s client onboarding process and positioning her as both designer and advocate. One key feature was developing a flexible, cost effective platform that could grow with her brand over time. We ensured the site communicated her process with simplicity, highlighted her unique voice, and gave her the confidence to showcase her services with ease.

Through our collaborative process, Michelle not only launched her brand, but also gained clarity around her offerings, messaging, and what sets her apart. She left the process with language that represents her work and a digital space that invites the right and aligned people in.

The result? Within a week of launching, Michelle secured two new clients, proof that clarity, alignment and strategic and creative design doesn't just look good, they work!

The Cool Haus Design project was a meaningful collaboration for our team and a clear reflection of our signature approach; blending strategic clarity, design and founder focused storytelling to create a brand that feels as grounded as the people behind them.

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Business card design for Cool Haus Design, created by the Mindful Facilitator
Cool Haus Design logo on a natural background
Built with balance
We carefully balanced intentional earthy tones, organic shapes, and fluid layout systems to build trust and convey warmth in a construction-led industry.
Cool Haus Design logo with construction marks
Brand colour palette for Cool Haus Design, created by The Mindful Facilitator
Advocacy through design
We positioned Michelle not just as a designer, but as an advocate for sustainable, considered living, championing homes that prioritise wellbeing.
Branded stationery for Cool Haus Design
Cool Haus Design logo on black background
Sketches on branded paper for Cool Haus Design
CLARITY AND CREDIBILITY
With a clean, grounded, and articulate voice, the brand now gives Michelle the clarity and confidence to attract clients who truly align with her values.
Various social media posts for Cool Haus Design
Mobile view of Cool Haus Design website
Various social media stories for Cool Haus Design
Branded stationery for Cool Haus Design, created by The Mindful Facilitator
A human centred approach
Using considered visuals and copy, the brand now speaks with warmth and clarity, removing industry jargon to connect with clients on a deeply personal level.
Visual identity guide pages for Cool Haus Design, by The Mindful Facilitator
A website that breathes
From the immersive homepage to its calming transitions, the site invites users to slow down, echoing the feeling of stepping into a space designed with care, intention and room to breathe.
Website homepage design for Cool Haus Design
Mobile views of various website pages for Cool Haus Design
A tool for growth
The website was designed as both a showcase and a business tool with an interactive contact process that supports Michelle’s client onboarding process.
Website contact page on mobile for Cool Haus Design
Tablet views of various website pages for Cool Haus Design
Flexible foundations
A simple, on-brand digital portfolio was created to use while the website was in development, showcasing Michelle's vision from day one.
Ipad on desk displaying the Cool Haus Design website
You really did make the entire process an easy one, and I loved how not only did I end up with a great website that reflects who I am, I ended up with a much clearer vision and direction for where I want to take my business.
Michelle, founder & lead designer
cool haus design
Branded billboard for Cool Haus Design